Media Monitoring #5

“Global air passenger traffic climbed 5.2% in 2013: IATA”
The Economic Times
Feb. 6th, 2014

Summary: According to the International Air Transportation Association, air traffic rose 5.3 percent in 2013 despite of the difficult economic environment. Airline capacity rose 4.8 percent making the average load factor 79.5 percent. However, in North America was recorded having the lowest growth in 2013: 2.3 percent.

Relevance: It’s important to be aware of the records of the airline industry, especially in North America. We could set the record and help increase the the airline capacity in North America and maybe have the highest of 2014. This will not only raise awareness for Air Pacific, but gain credibility to our name as well.


“Delta Looks Set To Repeat Its Strong 2013 Performance In 2014”
Forbes Online
Feb. 6th, 2014

Summary: Delta reveals that their profit in 2013 is an estimate of $2.3 billion, which is more than double the profits of their nearest competitor. According to Delta, that number will continue to rise annually in 2014 by 7 percent.

Relevance: Since the airline industry is so competitive, it’s important to keep up to date about other companies status. If we want to become one of the leading airline company in the future, we will have to study and monitor leading companies now.


“Pupils run their own airline companies”
Feb. 4th, 2014

Summary: An airline master class was made available for students with the help of volunteers from the staff of British Airways and Leeds Bradford Airport. They were “given” £200 million to start their own airline company and got advice from the staff.

Relevance: Even though this wasn’t necessarily from a credible source, I think the idea of it is good because it is news worthy. It gave me the idea that we could start a foundation for college kids who are interested in having a career in the airline industry. Since we are still a new, start up company, it would also be good for us to show the training of our interns and show through a video of their work. Maybe they could even blog about their experiences working with Air Pacific.


“Singapore Airline dumps Airbus for Boeing 737s” By Ben Miller
Puget Sound Business Journal
Feb. 4th, 2014

Summary: Singapore airline, SilkAir, has changed from their Airbuses to using Boeing 737s. Boeing will be delivering about 31 new planes to SilkAir. This will allow them to carry more passengers, fly more places, and fly longer routes.

Relevance: This is important to Air Pacific because we are a new airline company that has to keep up with the old, bigger airline companies. Many reporters will be focusing on the kind of planes we are using for our airline and it is important that it can keep up with the efficiency and capacity of the older companies that are going through an upgrade.


“The Best Airline CreditCards of 2014, According to”
Digital Journal
Feb. 4th, 2014

Summary: This article was comparing the best credit cards airline rewards of 2014. The best, according to this article, is the US Bank FlexPerks Travel Rewards Visa Card as it gives almost 1 mile to every dollar you spend.

Relevance: This is important for Air Pacific to know because most airline companies create partnership with banks in creating these reward credit cards. If we were to part take in something like this, it would be good to know which one would attract more costumers to our airline and potentially because frequent flyers of Air Pacific.


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