Media Monitoring #2

“Where to lounge around in 2014” By David Flynn
The Sydney Morning Herald
January 15th, 2014

Summary: International airlines are putting more money and effort in order to develop the service and overall look of airport lounges. Singapore airlines are reported to spend $90 million makeover for their lounges at Singapore, London and Hong Kong. Many other international airlines are doing this as well. Including Virgin Australia, Qantas, SkyTeam, and Etihad.

Relevance: We should keep a look out as to how we’re going to be building our lounges in a unique and effective way that will be as appealing to the costumers. Since older airlines are upgrading and expanding, we should be able to build a lounge that will be up to the new standards.


“WestJet named Value Airline of the Year”
Wall Street Journal
January 13th, 2014

Summary: Canada’s second largest airline, WestJet, was given the title of Value Airline of the Year by Air Transport World. They were given this title because of their low fares and was also recognized as a company with amazing customer service. They will be receiving this award on Feb. 10th, 2014 at Singapore on the eve of the Singapore Air Show, which is attended by many executives of airlines all over the world.

Relevance: Because of their many achievements, we should research WestJet and take notes as to what they are doing right and adapt that into our airline. We should also build a friendly relationship by congratulating them for the award and tell our employees that it will be our goal one day to earn that title and be recognized as one of the best airlines in the countries.


“Avianca follows other airline in capping World Cup fares”
WTVQ | Associated Press
January 14th, 2014

Summary: Avianca and Azul airline both promised to cap World Cup fares. They estimated that 500,000 to 600,000 foreign fans will visit Brazil for the World Cup. Avianca plan on matching Azul’s air fare and to limit one way fares to a maximum of $425.

Relevance: This would be a good idea in order to get our name out there. If we were to also participate or sponsor an event like this, it would create more awareness for our airline and get our name out there.


“Air Canada Rouge Offering Jobs, To expand service to Calgary and Vancouver” By Ester Tanquintic-Misa
International Business Times
January 15th, 2014

Summary: Air Canada Rouge plans on expanding and therefore seeks new, youthful workers with an average age of 25. Their goal is to reach a total of 650 workforce by the end of 2014.

Relevance: This is good publicity because not only does it get their names out to the public, but it also attracts workers. In addition, it shows that we are helping the economy by hiring new workers. Since Air Pacific is still a new airline, they are obviously still looking for new, excited workers. We could do something similar by contacting reporters and begin establishing a name for ourselves.


“Chick-fil-A, Southwest most preferred restaurant, airline for business travelers” By Nacy Trejos
WWLTV News | New Orleans
January 16th, 2014

Summary: This article focuses on business travelers and what they prefer to eat and what their diet is like while they are abroad for a meeting. Because it’s important for food/beverage to be cheap, the article reported that fast food played a huge role in business traveler’s diet. It’s quick, cheap, and easy to bring on the go.

Relevance: Since most airlines don’t provide food on the plane now, I thought it would be a good idea to include that on the menu. Business travelers don’t often get to sit down and enjoy their meals because they’re constantly on the go, so it would be relaxing for them to be able to sit down and eat a free meal while in the air. I think this could really help promote our airline.


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